Tag Archives: micro-projects

design: landamerica

studio shelli shelli Posted on by

talentManagementUmbrellas

CLIENT: LandAmerica Financial Group
PROJECTS: During my time at LandAmerica Financial Services Group I provided design support for the IT, HR and Career Development departments. These are a few of my contributions to several successful corporate-wide initiatives.

 

empRetention

Graphical elements for an employee retention guide for managers intranet resource

 

 

Binder tab and Slide title graphics for a LandAm University Leadership Academy course (slide titles shown)

Binder tab and Slide title graphics for a LandAm University Leadership Academy course (slide titles shown)

 

 

hrMagnet

Originally intended as a die cut puzzle magnet, but simplified when die-cutting proved to be cost prohibitive at the relatively small quantity.

 

 

hrESSr

Custom Citrix interior page header and login page

 

 

 

 

powered by nature

studio shelli shelli Posted on by



PROJECT: Powered by Nature
CLIENT: City of Elk River, MN
CONSULTING AGENCY: Chandlerthinks (based in Franklin, Tennessee)
OBJECTIVES: Destination branding
MY ROLE: Provide graphical elements as called for in the brand compass and navigator documents provided by the consulting agency
DELIVERABLES: A set of graphic icons representing four natural elements of earth, wind, water and solar to be used separately and as a seamless pattern

This is from my collection of what I call “micro-projects” where I am called in for a very specific task. The end result is a small offering which I send off in contribution to a larger whole.

pbnPattern

 

 

logo | daylab

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daylab logo designed by shelli

 

PROJECT: Daylab rebranding
CLIENT: Daylab

I love Daylab products and approached them about rebranding and redoing their website. They were interested in the idea and wanted to see what I came up with. They loved the logo and my proposal but ultimately, as a small company with minimal staff, did not have the time resources to devote to a project that large. I still love daylab. 🙂

 

 

 

logo + display ad | venice kayak

studio shelli shelli Posted on by


logo designed by shelli

 

I met René through a kayaking website. He was leaving Denmark to launch a kayak business in Venice, Italy. I own a kayak and had lived in Venice. Be still my beating heart!

A few years later he enlisted me to create a small magazine display ad. When I saw the logo it was immediately clear that — though the concept was sound — the execution needed some polishing up. The redesign uses color and line weight to anchor the contour lines of the original. Strong light and dark areas give the composition more depth and a stronger presence.

venice kayak magazine display ad designed by shelli

display ad

original venice kayak logo

original logo

This “micro-project” combined two of my favorite things: kayaking and Venice. If the idea of kayaking the canals of Venice suits your fancy, check out René’s website, Venice Kayak. (opens in new window)