PROJECT: Affair with the James documentary video branding and website
CLIENT: Elli Morris stills & motion
OBJECTIVES: Frame the river as intimately integral to a variety of everyday recreational, spiritual and work activities; promote client documentary video; promote river activities and stewardship
MY ROLES: Brand Identity development, WordPress website design and development
ADDITIONAL CREDITS: Videography and photography, Elli Morris/Elli Morris stills & motion; Video editing and production, Elli Morris
It all started with the snake river. Well, actually, it all started with a phone call from Elli …
“I’m making a documentary about the James River. Recording one video each week of life on the James river for one year — birthday to birthday. I’m halfway through and I think I should have a website. Are you interested?”
Am I interested!?!
She wanted a map of the river with waypoints marking each video location, and a bit of a romantic touch. Ideas manifested themselves immediately. I just needed to know her up- and downriver endpoints.
“I’ll send you a map.”
The map was not at all what I expected. Not. At. All. When you are at — or in my case kayaking on — the river, it appears pretty much linear. There are the obvious exceptions such as oxbows and meanders, but for the most part it’s pretty much point A to point B with maybe a slight wobble or sweeping bend. But this, this was … Elli called it the snakeriver.
I called it a layout
nightmare opportunity and ran with it. The project included branding, a website, video titles and printed promotional materials. And by the time all was said and done, that ol’ snake river and I were having an affair of our own. 🙂
All photography by Elli Morrris/Elli Morris stills & motion.
full length page layouts
promotional postcard series featuring selected video stills
video titles—brand elements designate event locations
Begin your own Affair with the James here.